TOASTIQUE // Downtown Los Angeles – 2026
For the grand opening of Toastique Downtown Los Angeles in early 2026, the owner commissioned Pezer97, to design and paint a custom graphic branding mural for their facility. The project focused on creating a bold, modern wall mural that reflected the brand identity and enhanced the customer experience inside the space.
The mural was completed prior to the grand opening, and Pezer97 returned during an exclusive influencer night and live painting event to finalize the artwork and engage with guests. The live mural painting created a memorable experience for attendees and helped generate buzz around the Toastique Downtown Los Angeles grand opening, making the mural a central visual feature of the event.
A food and beverage space lives on how it photographs. Customers document where they eat, and the wall behind the counter ends up in more images than any campaign the business runs for itself.
One Mural Doing Two Jobs
The artwork was built to function as branding first, with colors, forms and tone drawn from the Toastique identity so the wall reinforces the brand rather than competing with it. Because it was finished before opening day, the space felt complete from the first customer onward, with none of the unfinished feel a new location often carries.
The live painting session added a second layer of value. Returning to complete the piece during the influencer night turned a static asset into an event: guests watched the work develop, spoke with the artist, and left with content of something happening rather than something already done. The mural then stays on the wall long after the opening week is over.
At a glance: Downtown Los Angeles · 2026 · Interior branding mural · Painted ahead of the grand opening · Live painting during the influencer night
