Abilene, Texas / Coca-Cola

COCA-COLA // Abilene, Texas – 2026

In a project curated by Made by Crisp, Pezer97 collaborated on The Frontier Spirit for Coca-Cola — a massive hand-painted mural in Abilene, Texas, covering a wall that runs the full length of the building.

Much of the scene is worked in brush — closer to a canvas at architectural scale than to a graphic applied to a building.

The finished Frontier Spirit mural for Coca-Cola on an exterior wall in Abilene, Texas, by Pezer97 Studios
Hand-painted cowboy on horseback detail from the Frontier Spirit Coca-Cola mural in Abilene, Texas
Mural artist hand-painting the Frontier Spirit Coca-Cola mural at sunset in Abilene, Texas - Pezer97 Studios
Community gathered at the unveiling of the Frontier Spirit Coca-Cola mural in Abilene, Texas
Ribbon-cutting ceremony in front of the Frontier Spirit Coca-Cola mural in Abilene, Texas, 2026
Commemorative Coca-Cola bottle held up at the Frontier Spirit mural unveiling in Abilene, Texas

Unveiled with a ribbon cutting

The finished wall was unveiled on July 2, 2026 at a community ribbon-cutting: a crowd gathered in front of the mural, speeches were made, the ribbon was cut, and commemorative Coca-Cola bottles were raised in front of the work. For a brand, that is the difference between installing an asset and creating an event — the mural opened as a piece of the town, not just a painted wall.

This is also the wall in the film at the top of our homepage.

At a glance: Abilene, Texas · 2026 · Client: Coca-Cola · Curated by Made by Crisp · Full-building exterior mural · Unveiled at a community ribbon-cutting