During the King of the Hammers race, the largest annual off-road event in the United States, Optima Batteries, one of the main event sponsors, commissioned Pezer97 to create a live painting mural during the opening weekend inside their VIP camp.

We designed and live-painted a custom visual inspired by the off-road racing culture and the energy of the event, creating a strong visual focal point for the Optima VIP area.

The live mural painting attracted significant attention from attendees, and the off-road community responded enthusiastically to the artwork. The activation was highly successful, generating engagement throughout the weekend and creating a memorable experience for guests.